From the Helm
Strategic Notes for Charter Business Owners.
How to Start a Charter Fishing Business: Don't Buy the "Ego Boat" First.
Most new captains make a fatal business error before they even leave the dock: they buy the "Ego Boat." Discover why taking on massive boat payments on Day One is the fastest way to go broke, and how staying mobile can save your first season.
The Math of Burnout: Why Your $700 Trip might be Losing Money
Captains are great at reading water, but terrible at reading P&L statements. If you charge $700 for a trip because "that's what the guy down the dock charges," you are letting a stranger dictate your salary.
When you factor in engine depreciation, insurance, and the "Perishable Inventory" of weather cancellations, your actual take-home on a charter might be less than minimum wage. It’s time to stop pricing for occupancy and start pricing for profit.