From the Helm

Strategic Notes for Charter Business Owners.

Profitability Adam Lipinski Profitability Adam Lipinski

The Math of Burnout: Why Your $700 Trip might be Losing Money

Captains are great at reading water, but terrible at reading P&L statements. If you charge $700 for a trip because "that's what the guy down the dock charges," you are letting a stranger dictate your salary.

When you factor in engine depreciation, insurance, and the "Perishable Inventory" of weather cancellations, your actual take-home on a charter might be less than minimum wage. It’s time to stop pricing for occupancy and start pricing for profit.

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